R & D (Rob and Duplicate) and Throw your books! October 19, 2007
Posted by mmaarrccuuss in Media & Marketing, Money.Tags: CEO, NES, New York, Thai Express, unplugged
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2 Brilliant quotes from Mr Ivan Lee, CEO of Thai Express, Onyx Creations, New York New York and Xin Wang Hong Kong Café to Pin Le during the CEO unplugged organized by NES (NUS Entrepreneurial Society) , S@S (Startup @ Singapore)
1.
“Sustaining a Business is about R & D
(Research and Development)(Rob and Duplicate)!”
It is a matter of fact. Most entrepreneurs often take an old idea, look at how he/she can add some new features, re-package it and fabricate their own story- A story that consumers will believe and thus purchase it. In business terms, it is called marketing.
2.
““throw away [your] textbooks as it does not apply in the real world””
The sad irony of university education is that it imparts you with all the knowledge to think and analyze. Ironically, that is the downfall of any student when they enter the real world…. (more…)








