Start-Up@Singapore CEO Unplugged November 3, 2008
Posted by mmaarrccuuss in Social Cause, entrepreneurship.Tags: CEO, entrepreneur, entrepreneurship, start-up@singapore 2009, startup
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Ever wondered what goes in the minds of top-notched CEOs of the biggest companies, and just how they’ve managed to succeed? Here’s your chance to find out!
Held as part of Global Entrepreneurship Week, CEO Unplugged is a good opportunity to learn about the experiences of these successful entrepreneurs. Aimed to be a source of inspiration and a wealth of knowledge, CEOs will be put under the lens as they are fielded with questions. Listen to distinguished CEOs share their journey toward being a successful entrepreneur.
Event Details
Speakers:
Claire Chiang, Senior Vice President, Banyan Tree Holdings
William Lim, CEO, Old Chang Kee
Day/Date: Tuesday, 18 November 2008
Time: 6.30pm to 8.30pm (Registration starts at 5.30pm)
Venue: HDB Hub Auditorium (Near Toa Payoh MRT)
Dress Code: Smart Casual
Brand it like the Polytechnics/ Start-Up Singapore 2008 January 30, 2008
Posted by mmaarrccuuss in Media & Marketing.Tags: 2008, admission, advertisement, campaigns, polytechnics, singapore, start-up, startup
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Now that the “O” level results are out, the Polytechnics are shamelessly blasting their school’s name and showcasing how great and special they are. As I travel to school every morning, I can’t avoid but admire or show disgust at their campaign. Lets analyze their campaign one by one:
Ngee Ann Polytechnic (although i was from there, i am totally unbiased, i cross my heart and fingers!!)
What i like:
- The professional feel and layout
- Nice fonts
- Classy and uncomplicated
- Color tones are well coordinated
Singapore Polytechnic-
What i like:
- The clear message- “JAE Course Counseling“
- “Counselling” spelt wrongly – Very funny
- The cheeky smile
- Compared to NP, it’s totally the opposite!
Nanyang Polytechnic- could not find any bus ad but i managed to spot the SMRT ads though
What i like:
- their campaign is really creative
- live up to their brand of “the innovative” Polytechnic
- using paper clip as a symbolic association- a series of paperclip theme advertisement to evoke commuters thoughts
I could not find Temasek Polytechnic’s advertisements most probably because it is located in the EAST and I live in the west. Likewise for Republic polytechnic.
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LAST BUT NOT LEAST, on a totally separate issue, since I am part of Start-Up Singapore 2008, its good to be shameless and talk about our campaign and advertisement on public transport:
What i like it:
- I was PART OF THE BRAINSTORMING TEAM “it’s never too late to start”
- That sand glass image was discovered by me!!
